Cloud & Virtualized Video Architecture: The Migration Has Begun

Digital Media concept Wall of screens smart TV

In the last few years, we have come a long way in improving video distribution. Most of us are now used to watching video on multiple devices and from various sources, rather than from a single video service provider. The video we watch has also changed from professionally generated content fit to be watched on our TVs, to various other types of video: user generated content, live video chats and video ads we see when we are surfing the Internet.

But the infrastructure behind all the video delivery is still evolving and while in the past few years there have been many developments helping to improve quality of experience, there is still much to do to assure that the infrastructure can sustain the growth in video consumption we are seeing.

The talks and demonstrations at IBC 2016 and my discussions with various customers of GigPeak and operators lead me to believe that we have already begun a migration to a new world of IP-based content delivery, relying heavily on a cloud and virtualizable architecture that promises to be able to sustain this growth. This apparent shift, from traditional, localized content generation and point-to-point connections to an open, IP-based environment where content is always available and accessible through high-speed links connecting multiple sites and in a re-targetable and re-distributable form opens many new opportunities for content owners, as well as everyone else in the distribution chain. But it also poses new challenges for solution and equipment vendors offering technology to meet the needs of this new virtualized world.

As a streaming and compression solution provider, we at GigPeak realized that we needed to help our customers with technology that is more targeted to cloud-based environments and easily portable to different types of servers in datacenters. In addition to our traditional ASIC-based solutions targeted to custom designed appliances, we now offer a complete, software-based solution designed to run as a standalone device or fully virtualized on standard datacenter servers. We also remain focused on keeping the overall cost of the solution low by building technology that is not only easily and quickly deployable, but is extremely flexible and offers various options for delivery – from traditional TV quality and resolutions, to adaptive streaming-specific resolutions and configurations needed for video delivery to other devices – all while still offering the best possible video quality at the lowest bitrates.

As we move forward, we seek ways to further enhance our offerings, through the support of additional datacenter-compatible platforms for increased scalability and cost-effectiveness, as well as integrating our video technology with the many datacenter high-speed networking technologies we have in our possession, with the goal of offering broadcasters and other video service providers differentiated solutions that optimize high-performance, cloud-based video streaming applications.

I am personally very excited about what the future holds for our industry and I believe the world of video delivery will continue to evolve in ways we have not yet imagined.

Best Regards,

Ramin Farassat

VP Product Marketing, Video & IoT, GigPeak